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Lecturer(s)
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Sedláková Renáta, doc. Ph.D.
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Krásová Kateřina, Mgr. et Mgr.
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Course content
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The course is divided into six thematic units delivered in two blocks: Block I (October 31 - 4 hours): Communication Fundamentals and Design 1. Communication and Self-Awareness: Communication styles, transactional analysis, and avoiding communication pitfalls. 2. Basics of Etiquette and Self-Presentation: Social rules, first impressions, and stress management. 3. Presentation Software: MS PowerPoint, Canva, Pecha Kucha, and visual communication. Block II (November 28 - 4 hours): Media Literacy and Outputs 4. Rationality and Emotions in the Media: Critical analysis of information, fake news, and confirmation bias. 5. Copywriting: The art of writing clearly for the public, working with personas and lead paragraphs. 6. Reflection and Feedback: Presentations of student projects and analysis of personal development
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization), Group work
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Learning outcomes
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The course focuses on developing the key social and communication skills necessary for working in a multimedia environment. Students will learn to plan and prepare presentations using modern tools (PowerPoint, Prezi, Canva, Pecha Kucha) and will master stress management techniques and the art of polished public speaking. A significant portion of the course is devoted to critical analysis of information, recognising disinformation (fake news), understanding the role of emotions in the media, and the ethics of communication. The course also develops copywriting skillsthat is, the ability to write clear and engaging texts for various target audiences. Within the course, we focus on 2-3 specific areas of development (critical thinking, information literacy, or teamwork), which are naturally integrated into the topics covered. The learning objectives are defined using active verbs from Bloom's taxonomy (e.g., analyse, evaluate, create), which help students focus on higher levels of understanding and practical application. The course emphasizes the practical application and co-creation of knowledge..
Upon completing the course, students will be familiar with their own communication styles, will be able to communicate without committing "communication fouls," engage in constructive dialogue, and resolve conflicts without aggression. They will understand the social context and the role of emotions in information processing, and will be able to reflect on their personal development in light of feedback. Students will learn ways to capture their audience's attention and choose the appropriate communication platform to convey information effectively. At the same time, they will master the basic rules of etiquette and demeanor as key elements of a professional presentation. Upon completing the course, students will: - be aware of their communication styles and engage in constructive dialogue without committing "communication fouls" (Teamwork and Ethical Reasoning); - respond constructively to conflict and actively contribute to a positive team atmosphere (Teamwork); - critically analyse arguments in media discussions, recognise manipulation techniques, disinformation, and confirmation bias (Critical Thinking); - effectively search for and ethically use information sources to create media content (Information Literacy); - create visually appealing presentations with a clear central message using modern software, engage with an audience, and manage stressful situations (Oral Communication); - write clear and engaging texts (copywriting) tailored to the chosen platform and specific target audience (Written Communication); - represent themselves and their institution professionally and master the basics of social etiquette (Professional Conduct).
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Prerequisites
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Students must have a good command of the Czech language, be communicative and willing to enter into interactive activities.
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Assessment methods and criteria
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Student performance, Analyssis of the Student's Portfolio, Seminar Work
Classes are held in two sessions: October 31 and November 28, 2026 (4 hours each). To earn credit, students must: 1. Attend both sessions: 2 × 30 points (max. 60 points). 2. Completion of 5 assignments: 5 × 10 points (max. 50 points). A minimum of 100 points is required to earn credit. Assignment due dates (divided according to preparation for class): By October 27, 2026: Assignment 1 (Communication), Assignment 2 (Presentation Preparation), Assignment 3 (Presentation Scripts). By November 23, 2026: Assignment 4 (Disinformation Analysis), Assignment 5 (Copywriting). Note: The final deadline for submitting all outstanding assignments is November 30, 2026. 3. Self-assessment: By completing the LOUIS entry and exit questionnaires to measure competency growth
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Recommended literature
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ARIELY, Dan. (2024). Nesmyslnost. Praha.
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BASU, Andreas a FAUST, Liane. (2013). Umění úspěšné komunikace: jak správně naslouchat, řešit konflikty a mluvit s druhými lidmi. Praha.
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CIALDINI, Robert B. (2023). Nové zbraně vlivu: psychologie přesvědčování i v online světě. Brno.
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GALLO, Carmine. (2012). Tajemství skvělých prezentací Steva Jobse: jak si získat každé publikum. Praha.
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HANDLEY, Ann. Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. 2016.
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HORŇÁKOVÁ, Michaela. (2015). Copywriting.
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CHIVERS, Barbara a SHOOLBRED, Michael. (2007). A student's guide to presentations: making your presentation count. Los Angeles.
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KAHNEMAN, Daniel. (2012). Myšlení, rychlé a pomalé. Brno.
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KAHNEMAN, Daniel; SIBONY, Olivier a SUNSTEIN, Cass R. (2021). Šum: O chybách v lidském úsudku. Brno.
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KLIMEŠ, David. Conceptualizing "sponsored authenticity" in sustainable influencer marketing. 2022.
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KOUKOLÍK, František. (2021). Bulšit: O žvanění v politice, vědě i každodenním životě. Praha.
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MCRANEY, David. (2019). How minds change. Great Britain.
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NEWPORT, Cal. (2021). A world without email. New York.
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REYNOLDS, Garr. (2009). Prezentace a zen: jednoduše a srozumitelně o designu prezentací a jejich předvádění. Brno.
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ŠPAČEK, Ladislav. (2024). Malá kniha etikety pro každý den. Praha.
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VOSS, Christopher a RAZ, Tahl. (2016). Nikdy nedělej kompromis. Brno.
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