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Lecturer(s)
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Jansová Iveta, Mgr. Ph.D.
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Course content
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History of media research and the research of media effects. Key concepts of audience, key research from the field of audience studies: - Lazarsfeld, Berelson, Gaudet, H.: The People´s Choice - Morley:Family television - Fiske: Understanding Popular Culture. - Gender, fans comonities, individualised reception - Ang: Living Room Wars: Rethinking Audiences for a Postmodern World. - Jenkins III, H.: Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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What are the effects of media and how to investigate them? The aim of the course is to present different theories of audience, from mass audience to difused one.
Students will acquire skills of the course according to sylabus
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Prerequisites
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Ability to read academic text in English.
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Assessment methods and criteria
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Seminar Work
Activity in seminar discussions, presentation of selected research, final knowledge test.
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Recommended literature
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Abercrombie, N. - Longhurst, B. 1998: Audiences. Sage. (str. 68-76).
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Ang, I. 1996: Living Room Wars. Routledge.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Gauntlett, D. 1999: TV Living: Television, Culture and Everyday Life. Routledge.
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Greig, A., Taylor, J., & MacKay, T. Doing research with children: a practical guide.
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Jeřábek,H. 1996: Hadley Cantril a Robert K. Merton - dva výzkumy mimořádného působení .
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Katz, E. Dvoustupňový tok komunikace: nejnovější zpráva o hypotéze. In: Jirák, J. Říchová, B. 2000: Politická komunikace a média. Karolinum.
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Kunczik, M. Základy masové komunikace. .
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McQuail, D. (1999). Úvod do teorie masové komunikace.
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McQuail, D. 1997: Audience Analysis. Sage.
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Morley, D. 1986: Television in the Family. In: Family Television: Cultural Power and Domestic Leisure. Routledge..
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Robert Kozinets. (2009). Netnography: Doing Ethnographic Research Online..
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Salmons, J. Qualitative online interviews: strategies, design, and skills.
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Turner, G. British Cultural Studies.
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Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
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Zeller, F., Ponte, C., & O'Neill, B. Revitalising audience research: innovations in European audience research.
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