|
Lecturer(s)
|
-
Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
|
|
Course content
|
T1. Management, Culture - the definition of basic concepts 2. Planning - the character and meaning of planning, basic components of planning, types of plans, SWOT analysis, the specification of aims and priorities 3. Organising - the process of organising, organisation structure, system OSCAR 4. Leadership - basic concepts, theory of motivation of professional behaviour, leadership style 5. Controlling - basic categories of a control process, phases of the control process, control processes, principles of an effective control 6. Strategic Planning in Music Art - the framework for the creation of a strategy, the formulation of a message, an analysis of background, strategies 7. The Structure and Functioning of Musical Life I - media, music publishing houses, gramophone companies, agencies 8. The Structure and Functioning of Musical Life II - live music performance, music education, local and regional culture 9. Marketing I - marketing research, the segmentation of the market, main target groups and their needs, a marketing information system 10. Marketing II - marketing communication, logo and corporate identity, corporate design, public relations, advertising, marketing mix, marketing plan 11. Fundraising - sources, types of project applications, fundraising plan 12. Copyright
|
|
Learning activities and teaching methods
|
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 26 hours per semester
- Semestral Work
- 30 hours per semester
- Preparation for the Exam
- 30 hours per semester
- Homework for Teaching
- 14 hours per semester
|
|
Learning outcomes
|
The objective: To introduce fundamental terminology relating to the field, present the functions of management and provide an overview of the structure and function of music life with emphasis on the Czech environment. These objectives will be met through the use of practical examples, explanation of terms and processes covering management, marketing, copyright and funding of cultural institutions and projects.
- the student knows basic concepts and processes of music management, marketing, and copyright - the student is familiar with the structure and functioning of the music life in the Czech Republic - the student is able to create a marketing plan of a music art project - the student is able to write a grant application aimed at the sphere of musical art - the student can formulate the vision, missions, and aims of various types of musical institutions - the student is able to think about the issues of management of musical institutions in a context of the contemporary music life
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Written exam, Student performance, Seminar Work
|
|
Recommended literature
|
-
Allen, Paul. (2011). Artist Management for the MusicBusiness, 2nd edition. Burlington, MA, USA.
-
Bačuvčík, Radim. (2011). Marketing smyfonických orchestrů- Publikum a veřejnost moravských filharmonií. Zlín.
-
Cimbálníková, Lenka. (2010). Základy managementu. Olomouc.
-
Hagoort, Griep. (2009). Umělecký management v podnikatelském stylu. Praha.
-
Johnová, Radka. (2007). Marketing umění a kulturního dědictví. Praha.
-
Kaiser, Michael. (2010). Leading Roles: 50 Questions Every Arts Board Should Ask. Lebanon, NH, USA.
-
Kaiser, Michael. (2009). Strategické plánování v umění. Praktický průvodce. Praha.
-
Smolíková, Marta. (2008). Management umění. Praha.
-
Telec, Ivo. (2007). Přehled práva duševního vlastnictví (1). Lidskoprávní základy. Licenční smlouva. Brno.
|