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Lecturer(s)
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Motal Jan, doc. MgA. Ph.D.
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Sedláková Renáta, Mgr. Ph.D.
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Course content
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1. The evolution of communication, its historical and cultural forms, the information utopia 2. Theoretical and methodological approaches to the study of communication and media, communication models 3. Mass society and cultural industries, hegemony and ideology 4. Effects of media 5. Audience and its transformation 6. News and its research 7. Public sphere and normative media theory 8. Political economy of media and media systems Consultations by prior arrangement by e-mail one hour before the lesson.
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim of the course is to acquaint students with the basic theories of mass communication, the current context of media research and to include this knowledge in the contemporary transformation of the media scene (new media, media convergence) and new audience behavior (participatory culture, etc.). The core of the course consists in the explanation of key theories, presentation of empirical material and subsequent discussion of starting points and implications. Emphasis is placed on such an understanding of the material of contemporary sociology of the media, which will enable students to orient themselves in the parameters of media communication today and understand its role in society.
Students will be familiar with the basic approaches to the study of mass communication and basic terminology and understand current forms of mass communication in their socio-economic context.
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Prerequisites
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This presupposes a basic orientation in the concepts of social science, in the context of the history of the modern world, the ability to read technical text even in the English language.
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Assessment methods and criteria
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unspecified
e course ends with credit and an exam. A student who has not met the conditions for obtaining credit cannot take the exam. Students get credit for ongoing work in the semester. The conditions for obtaining credit must be met by the end of the lecture part of the semester (May 15). Obtaining credit is conditional on preparation for the lesson and active participation in the seminar part of the lesson during a physical meeting and submission of a reflection on 5 assigned texts of compulsory literature on individual topics in the range of approx. 200 words per 1 text. Each student chooses the texts according to their own choice and submits their reflection to NEO by 5/15. The final exam takes the form of a written test that tests knowledge of basic theories, concepts, terms and authors. A prerequisite for successful completion of the course and the final exam of the test is knowledge of the prescribed literature (see LITERATURE FOR THE EXAMINATION/STATEMENTS), which covers the given subject area. Course literature is available in the UP library (selected titles are published in NEO). In order to pass, the student must complete the final test with at least 51% of the total number of points. Test topics: 1. Development of communication, its historical and cultural forms 2. Theoretical and methodological approaches to the study of communication and media 3. Mass society and culture industry (Frankfurt school) 4. Effects of media 5. Audience and their transformation 6. News and its research 7. Public sphere and normative media theory 8. Political economy of media and media systems
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Recommended literature
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DeFleur, M. L., Ballová-Rokeachová, S. S. (1996). Teorie masové komunikace. Praha: Karolinum.
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Fiske, John. (1990). Introduction to Communication Studies.. Routledge: London ? New York.
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Fiske, John. (2017). Jak rozumět populární kultuře.. Praha: Akropolis.
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Giles, David. (2012). Psychologie médií. Praha: Grada.
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Hallin, Daniel C. - Mancini, P. (2008). Systémy médií v postmoderním světě. Praha.
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Jenkins, H. (2006). Convergence culture. Where old and new media collide. New York.
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Macek, Jakub. (2013). Poznámky ke studiím nových médií. Brno: Masarykova univerzita.
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McQuail, Denis. Úvod do teorie masové komunikace. 2009.
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REIFOVÁ, I. a kol. (2004). Slovník mediální komunikace. Praha.
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