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Monologic Lecture(Interpretation, Training), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization), Group work
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The aim of the course is to acquaint students with the issues of election campaigns and political communication from both a theoretical and practical perspective. The course covers fundamental concepts, definitions, and typologies in the field of political communication, tracing the historical development of campaigns and the transformation of their character in relation to party competition and the evolution of political parties. The course Political Campaigns and Political Communication is followed by Political Campaigns in the Digital Age, which focuses on digital communication and online tools. Students will analyze theories of political communication, modern trends in campaigning, the influence of the media, digital platforms, and new technologies on voter outreach, emotional appeals in political advertising, the phenomenon of politainment and populism, as well as the issue of disinformation and its impact on the political process. The course also includes practical activities: students will form electoral teams and design their own activities or communication strategies. During the course, they may focus on key aspects of campaign preparationworking with a candidate, developing media communication, or strategically utilizing the media, among others. The course combines lectures, seminars, and discussions, developing students' analytical and practical skills and preparing them for professional careers in political consulting, campaigning, and strategic communication. Key Competencies Developed in the Course Analytical skills - understanding political campaigns, media strategies, and the transformations of political communication. Strategic planning - the ability to design and implement the different phases of an election campaign. Critical evaluation - the ability to analyze the impact of campaigns, emotional appeals, populism, politainment, and disinformation. Practical skills - campaign simulations, case study presentations, and the use of real data and technologies in campaigns. Adaptability to new trends - awareness of modern trends in political communication and digital media.
Key Competencies Developed in the Course Analytical skills - understanding political campaigns, media strategies, and the transformations of political communication. Strategic planning - the ability to design and implement the different phases of an election campaign. Critical evaluation - the ability to analyze the impact of campaigns, emotional appeals, populism, politainment, and disinformation. Practical skills - campaign simulations, case study presentations, and the use of real data and technologies in campaigns. Adaptability to new trends - awareness of modern trends in political communication and digital media.
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Student performance, Written exam, Final project
Seminars are mandatory. Students may miss a maximum of two seminar sessions per semester. In the case of illness, the instructor must be contacted to arrange individual completion of the missed material. Active participation in seminars, preparation in advance, and engagement in discussions are strongly emphasized. Students are also required to actively participate in and submit a semester-long group project. The instructor may verify knowledge of the assigned readings in written form, or seminar assignments may be given, which will form part of the seminar work and will be assessed. Credit (course pass) requirements: Attendance and participation in seminars. Completion of all seminar tasks and assignments. Submission and presentation of the group project. Failure to meet any of these requirements will result in denial of course credit, and the student will not be admitted to the final exam. Final exam: Students may take the final exam only after obtaining credit. The exam will consist of a final written test, covering lectures, seminars, and assigned readings. Evaluation breakdown: Group project (PSP ČR 2025 - Campaign Observatory) - 40% Attendance, participation in discussions, and ongoing assignments - 20% Final written test - 40% Grading scale: A = 100-90% B = 89-85% C = 84-80% D = 79-70% E = 69-65% F = 64.9% and below
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